ABSOLUT VODKA
Absolute history
"Absolute rent Branvin" (Absolutely pure vodka) was first produced in Stockholm, Sweden, in 1879. In 1879, we Swedes began exporting it to the rest of the world.
125 years ago, a man who had never met his parents became the king of vodka.
In 1879 when Sweden was ruled by King Oscar 1 , the capital had only a fraction of today´s inhabitants (then: 150,000; now: 1,700,000).
Lars Olsson Smith, the man whose portrait is featured on the medaillon of every ABSOLUT VODKA bottle, was orphaned at birth.
In 1850 when Lars Olsson Smith was fourteen he already controlled one-third of all the vodka sold in this traditional vodka-producing country.
In 1879 Lars Olsson Smith introduced his masterpiece - an invention that 100 years later would put his face in bars and living rooms 20, 000 miles from Stockholm - „Absolut rent Branvin" (Absolutely pure vodka). It was made using a revolutionary distilling method called continuous distillation. Still in use today, this is a superior way to remove impurities in vodka, while maintaining the character of the raw material from which it is made.
He became enormously wealthy, and lived like the king he was. He owned a water closet before the King did, and consequently, the King of Sweden payed regular visits to Lars Olsson Smith´s house just to use the loo.
Unfortunately, Lars Olsson Smith´s life took many a turn, and he dies penniless.
"Absolute rent Branvin" (Absolutely pure vodka) was first produced in Stockholm, Sweden, in 1879. In 1879, we Swedes began exporting it to the rest of the world.
125 years ago, a man who had never met his parents became the king of vodka.
In 1879 when Sweden was ruled by King Oscar 1 , the capital had only a fraction of today´s inhabitants (then: 150,000; now: 1,700,000).
Lars Olsson Smith, the man whose portrait is featured on the medaillon of every ABSOLUT VODKA bottle, was orphaned at birth.
In 1850 when Lars Olsson Smith was fourteen he already controlled one-third of all the vodka sold in this traditional vodka-producing country.
In 1879 Lars Olsson Smith introduced his masterpiece - an invention that 100 years later would put his face in bars and living rooms 20, 000 miles from Stockholm - „Absolut rent Branvin" (Absolutely pure vodka). It was made using a revolutionary distilling method called continuous distillation. Still in use today, this is a superior way to remove impurities in vodka, while maintaining the character of the raw material from which it is made.
He became enormously wealthy, and lived like the king he was. He owned a water closet before the King did, and consequently, the King of Sweden payed regular visits to Lars Olsson Smith´s house just to use the loo.
Unfortunately, Lars Olsson Smith´s life took many a turn, and he dies penniless.